AI is hurting your brand, and it’s worse than you think!
MessCube is an AI engine that identifies and recycles winning ads in your market.
The Problem
There are countless AI generative tools out there, and brands make the huge mistake of directly integrating these into their GTM efforts to reduce creative costs!
But in reality, they often overlook the fact that their short-term gains, achieved through speedy execution, ultimately harm their brand's long-term reputation.
The Impact
Poorly created AI ads hurt brand authenticity. A survey conducted across 17 global markets found that about 50% of consumers are uncomfortable with brands that use AI in their creatives!
Think about this: any time the ad is poorly executed or too “robotic”, up to 35% of the people like the brand less. The brand instantly loses 1/3 of the authenticity it worked so hard to build!
The Solution
So what’s the best way to avoid this?! The answer is data. AI models are now insanely good at generating images, but they ALL THINK THE SAME WAY! Every new creative is monotoned, with the same text structures, layout, and feel!
The best way to use AI in generating creatives for your brand is to give it all the data to fine-tune the copy and the layout to match the feel and vibe of your brand. And it needs to do that consistently, every single time across thousands of posts!
How do we do it?
Here’s how we do it at MessCube:
Research all the ads in the space
Identify winning ads through a special formula, benchmarking brand, creatives, and ad longevity.
Give AI your brand assets and related information, including vision, primary brand colors, etc.
For each ad, we use the layout and winning strategies to remix existing content with your own content.
This works because AI is very good at taking existing data and modifying it for new use cases. A generation created purely from scratch introduces significant bias from the AI models and is therefore easily identifiable as AI-generated.
Examples
With the latest models, including Nano-Banana, you can create compelling image ads that are almost as good as authentic ones! Look below for ads we remixed using top-performing ads from brands such as BullFeet Shoes, Peak Footwear, Custom Sneaker Shoes, and Wemuuv.
The above ad uses the top-performing ad from Custom Sneaker Shoes and remixes it with shoes from Thousand Fell.
The above image uses the top-performing ad from brand BullFeet Shoes and remixes it with shoes from Thousand Fell.
The above image uses the top-performing ad from brand Peak Footwear and remixes it with the Thousand Fell shoe.
You can completely do this work on your own and spend hours researching and distilling advertisements that fit your brand. Then you need to make sure the generated image is of the highest quality and meets your branding, EVERY SINGLE TIME!
MessCube automates it all for you, saving brands 100s of man-hours. For the next two weeks, we’re accepting up to five brands to pilot with us at no cost. Drop a comment if you think you’re interested!
